About Athlara.
NIL protection and decision support for student-athlete families, built by people paid only by the family.
The professional in the family’s corner.
We watched athletes sign agreements no one on their side of the table had read. Agents, collectives, and brands each have their own interests, and they do this every day. Families often do it once, with the least information in the room.
Athlara exists to close that gap. We review the offer before the signature: eligibility risk, contract red flags, and a plain-language brief the family and the athlete can both understand, with a documented record of what was decided and why.
Most services in this space are compensated when a deal closes. We are not. Our revenue is independent of deal size, so our only incentive is protection.
The name
ath·la·ra (noun): the advancement of an athlete’s value, influence, and legacy. We coined the word. We built the company to live up to it.
Meet the founders.
Ron Wilson, JD
Ron has spent his career where sport, law, and fairness meet: judge, arbitrator, Title IX administrator, and Vice President of Institutional Equity in the Office of the President at The University of Arizona. Families have been calling him about NIL for years. Athlara is his answer at scale: the professional in the family’s corner, paid by no one but the family.
Hinesh Chauhan
Hinesh builds governance and decision systems for organizations that cannot afford to get decisions wrong. His background spans technology, leadership development, and execution strategy. At Athlara he builds the systems behind every review, so each family gets the same disciplined process.
“We coined the word. We built the company to live up to it.”
Ron Wilson & Hinesh Chauhan, Founders
Protection-first. Not deal-first.
Most services in this space are compensated when a deal closes. We are not. Our revenue is independent of deal size, which means our incentive is always protection, not throughput.
No commissions
Revenue is never tied to deal size. We have no incentive to push a deal through.
Judgment over automation
AI accelerates the research. Experienced people run the process and make the calls.
Minors-first privacy
Guardian consent required. Minimum data collected. Documents stored securely and not shared.
Clear scope
Education and decision support. Not agent representation, not legal advice, not deal brokering.
Advisory Board: Coming Soon
We are building a founding advisory board of former professional athletes, coaches, and athlete advocates who bring lived credibility to this work. Advisor names and statements will be published upon written approval. If you are a former athlete or trusted voice in this space and want to learn more, contact us.
What families are up against.
Tap any number for the context and the source.
20.5%of youth sports parents say their child faced inappropriate pressure or exploitation from a coach or other adult in the past year.
That is two in ten families, in a nationally representative survey of 1,848 parents. Pressure does not stop at the field; it follows athletes into every deal conversation. Source: Aspen Institute, 2024 Parenting Survey.
$1,016average a family spent on one child’s primary sport in a year.
Families are investing more every year. That investment deserves protection when the first offer arrives. Source: Aspen Institute, 2024 Parenting Survey.
11.4%of parents believe their child can play professionally.
NCAA data for 2024-25 shows about 1.4% of college football players and 1.0% of men’s college basketball players reach a major professional league. Dream big, and plan for life after sports too. Sources: Aspen Institute, 2024 Parenting Survey; NCAA, Probability of Competing Beyond High School.
34 hrsa week on athletics, in season, for the typical Division I athlete.
That is the median, alongside 33.5 hours on academics. In FBS football, the median is 45 hours a week on athletics. There is little time left to read contracts. Source: NCAA GOALS Study, 2024-25 data (March 2026).
44%of women’s sports college athletes reported feeling overwhelmed.
Academic worries weighed on athletes more than any other factor, and only 40% of women’s sports athletes felt comfortable talking about mental health with their coaches. Source: NCAA Student-Athlete Well-Being Study, 2022-23.
$600is the reporting line for high school prospects headed to Division I.
Third-party NIL deals worth $600 or more, from junior year or July 1, 2025 (whichever is later), must be reported in NIL Go within 14 days of starting full-time classes or before the first Division I game, whichever comes first. Source: NCAA, Name, Image and Likeness.
What we do, and what we never do.
We do
- NIL education for families and athletes
- Eligibility risk screening
- Contract red-flag review
- Plain-language Family and Youth Briefs
- A documented Decision Record
- Structured referrals to licensed professionals
We never
- Act as your agent
- Give legal advice
- Broker or source deals
- Take a commission or a cut of any deal
- Guarantee eligibility (governing bodies decide that)